Not to get meta, but when it comes to Meta, should brands stick solely to working with the visual product influencers that are readily available on Instagram, rather than exploring a campaign on Facebook? Of course, the famous short answer – embraced by experienced marketers of all marketing channels – is it Read More
Rossman Media, a premier social media agency that serves the world’s leading global brands has acquired davies + dixon, a woman-owned award-winning social media marketing agency based in Seattle, WA. The acquisition became official on January 10th, 2022. The combined companies will operate as Rossman Media, further establishing themselves as a Read More
Global independent marketing and communications firm, FINN Partners, announced today that it has acquired AHA (Alling Henning Associates), a 52-person, women-owned brand strategy and creative agency headquartered in Vancouver, Washington. Betsy Henning, Founder and CEO of AHA, will join FINN as managing partner of the firm’s new Global Internal Read More
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’Read More
Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022. Read MoreRead More
Deepcrawl, a leading technical SEO and website health SaaS platform, and Wix , a leading global SaaS platform to create, manage, and grow an online presence, have today announced a partnership enabling users to harness Deepcrawl’s enterprise-grade SEO technology on the Wix platform. Read MoreRead More
CHICAGO – After two years of pandemic stasis, crime stories and a broadly battered image, Chicago is going on the offensive, launching a guerrilla marketing campaign Monday to promote itself as a more influential world city than many realize. Read MoreRead More
Digital marketing is leveling the playing field between small businesses and larger corporations. These up-and-coming brands know how to use social media to generate traffic. If you work at a small business or want to launch your own brand, The 2022 All-in-One Digital Marketing Certification Bundle contains tips on how you Read More
BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands the platform’s capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and analyzing their audiences. Read MoreRead More
SOCi, the marketing platform for multi-location brands, has announced record revenue growth of 149% YoY for 2021 as well as a 116% increase in ARR YoY. SOCi also doubled its employee base last year to support more than 600 multi-location brands managing over three million business locations through its platform. Read MoreRead More
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