The Banning Surveillance Advertising Act (BSAA) was introduced in the House on Tuesday by Representatives Anna Eshow (D-CA), Jan Schakowsky (D-CA) and Senator Cory Booker (DN.J.). The bill will no longer allow advertisers to target ads to consumers based on personal information. Read MoreRead More
Vanguard Online Marketing states that SEO brings businesses higher in the search engine results pages, surpassing the competition. Read MoreRead More
Inbound marketing is all about bringing the right people to your website. Its goal is to bring those who’re most likely to buy what you’re selling, the ones who recognized the need for your product or service and need just a small nudge to make the final step. Read More
Skydeo launches AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. Read More Read More
Cultivation announced its alpha launch with a limited-time opportunity for business owners to join the exclusive waiting list for access to the software platform. Read MoreRead More
OOOOO Entertainment Commerce Limited, a mobile commerce platform, announces the launch of a 12-month online marketing campaign through AGORACOM for the purposes of creating brand awareness. Read MoreRead More
Email marketing has long been an effective way for B2B marketers to reach customers, but COVID-19 made email marketing critical as other channels are no longer effective. Higher volumes of emails mean greater risks for blacklisting and other pitfalls, especially for the inexperienced as Sky Cassidy, CEO of Mountaintop Read More
GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced a partnership with Qualtrics, the leader and creator of the experience management (XM) category, to provide brand advisory services to Qualtrics customers. Read MoreRead More
Unbounce, the leading conversion intelligence platform, today announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. Read MoreRead More
Virtual space offers SMEs a chance to make the most of their limited resources. Email newsletters are an inexpensive way to spread the word The coronavirus outbreak has fast-tracked the spread of the internet not just because of the competition among the service providers but also governments. Marketing in the Read More
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