Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for Read More
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced that it has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, deepening the company’s investment in supply path optimization (SPO). The digital advertising supply chain of the Read More
Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision-makers based on accounts and intent. Doceree ABM Read More
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