Tags : ROI

Learn How to A/B Test Your Emails to Boost Conversions

The more you know about your customers, the more successful your email campaigns will be. By A/B testing your emails, you can learn how to create compelling content that delights your customers. Email marketing is a careful blend of art and science. You need the fancy design skills to Read More

DIGITAL MARKETING for FINANCIAL SERVICES CANADA SUMMIT 2022

The 12th Annual DMFS Canada Summit returns to Toronto in 2022 with marketing experts from top financial brands. Secure your spot today and: Rethink digital connectivity and pursue marketing innovation. Transform your organization’s digital thinking. Better measure your digital marketing to maximize your ROI. Leave with best practices from 40+ senior Read More

The 2022 State of Direct Mail Marketing

Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders Read More

The Non Negotiable Digital Marketing strategy Videos

What do you retain better? A video or an elaborated text? Let us guess…Videos? And we also found that 96% of you (including us) retain videos better! That must mean something happens right in that zone. This led us to identify how videos positively impact today’s consumers’ purchase decisions. Read More

Advanced Email Conference

Speakers all share secrets of their success. At this email marketing conference, you will learn how powerful customer-focused email campaigns can be, how to utilize email personalization right, and how to automate email marketing. Put simply, they will show you how to use email marketing right so that it increases Read More

How to Measure Return on Investment From SEO

It has never been straightforward to measure SEO ROI accurately because organic online visibility is earned over time, rather than purchased like PPC. Also unlike PPC, there is no ‘cost per click’ with organic SEO. However, there ARE ways to measure how your SEO investment is doing. Calculators at the Read More

From Vision to Value: 7 Skills of CDP Powered Marketing

Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More

Like Tetris™ for B2B: How to Win in the Building Demand Game

The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More