Tags : ROI

The 2022 State of Direct Mail Marketing

Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders Read More

The Non Negotiable Digital Marketing strategy Videos

What do you retain better? A video or an elaborated text? Let us guess…Videos? And we also found that 96% of you (including us) retain videos better! That must mean something happens right in that zone. This led us to identify how videos positively impact today’s consumers’ purchase decisions. Read More

Advanced Email Conference

Speakers all share secrets of their success. At this email marketing conference, you will learn how powerful customer-focused email campaigns can be, how to utilize email personalization right, and how to automate email marketing. Put simply, they will show you how to use email marketing right so that it increases Read More

How to Measure Return on Investment From SEO

It has never been straightforward to measure SEO ROI accurately because organic online visibility is earned over time, rather than purchased like PPC. Also unlike PPC, there is no ‘cost per click’ with organic SEO. However, there ARE ways to measure how your SEO investment is doing. Calculators at the Read More

From Vision to Value: 7 Skills of CDP Powered Marketing

Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More

Like Tetris™ for B2B: How to Win in the Building Demand Game

The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More

3 Overlooked Ways To Improve Inbound Marketing ROI

Have big campaign goals but a small staff or budget? Trying to do more with less on your campaigns? Wish your leads were worth your team’s time? When mapping out your ideal inbound lead process, it’s not enough to generate a lead and hope for the best when Read More

Reporting and Boosting Digital Advertising ROI

Spending money on digital ads is one thing. But explaining the return on investment of ad campaigns to local business clients is another. In this video, Vendasta’s Nicole Lauzon explains the key questions agencies should ask when creating ad campaigns for customers, best practices for sharing results, and what Read More

12 Proven SaaS Marketing Tricks To Generate Higher ROI

SaaS marketing is an approach that targets business promotion by generating leads for subscription-based SaaS products. SaaS is called Software as a service. These SaaS businesses market their products in cloud-based applications with standard updates. As a business, you can also leverage the SMM reseller panel to improve your business’Read More