As digital marketers, content is a critical part of everything we do. And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. With the many things that go into creating content, such as competitor research, Read More
When it comes to a comprehensive SEO strategy, marketers know about the importance of on-page SEO tactics like optimizing meta tags, creating a keyword strategy, and anchor links. Off-page SEO, or the strategies carried out away from your website, is just as crucial and often overlooked. If you’ve noticed Read More
Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal as live streams or carousel ads, it’s as worthy of your time as anything else. By following Instagram SEO Read More
Site owners need to be careful not to block Googlebot if they’re blocking entire countries from access their site. Google’s John Mueller advises site owners to be careful not to block Googlebot if they choose to block traffic from an entire country. Mueller addressed this topic twice over Read More
DuckDuckGo announces plans to block Google’s new method of tracking users’ web activity, called FLoC. DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome. As Google transitions away from using third-party cookies in Chrome, its developing a new technology called Read More
Google Discover is excluding Satire and four other types of content. There is a report of non-satire content being excluded Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly. Read MoreRead More
Google offers advice on optimizing web stories and measuring their performance in search results. Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search. Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what Read More
Google releases a search ranking algorithm update designed to reward product reviews with in-depth research. Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. To be clear, this is not a core algorithm update that affects all search results. This Read More
Google does enormous updates and changes its algorithm. Most of the time, many websites suffer very badly with frequent updates by Google and there is a high dip in ranking and loss in traffic. There are more than 200 ranking factors that decode Google ranking and the overall experience of your Read More
Want to know the health of your website? Have you ever run a Site Audit on your own website? If you want to optimize your website for search engines, then join experienced digital marketers Tristam Jarman, Andy Tuxford, and Paige Hobart. They will be doing a live site audit and Read More
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