Omnicom Media Group, the media services division of Omnicom Group Inc. announced a partnership with Criteo, the global commercial communications company with the world’s largest set of commercial signals, which will take commercial media to the next level by enabling highly accurate, targeted spend in real time across all Read More
Mediaocean, the essential platform for omnichannel advertising, announced a deeper connection with Google to enable in Flashtalking Social Ads Manager (formerly known as 4C’s Scope) along with Facebook, Instagram, LinkedIn , Pinterest, Snap, Twitter and TikTok. With Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI Read More
Skai, a leading omnichannel marketing platform, has announced that it has won the “Best AI-Based Advertising Solution” award in the sixth annual AI Breakthrough Awards program by AI Breakthrough, A leading market intelligence organization that awards the best companies, technologies and products in today’s global artificial intelligence (AI) market. Read More
Bloomreach, the World’s #1 Commerce Experience Cloud, and Shopware, a comprehensive omnichannel digital commerce platform for e-commerce businesses, today announced that they have partnered to help businesses industry unlocks new developments in their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to further enhance their Read More
Yahoo Advertising has announced the launch of Yahoo Backstage, a new offering that will give Yahoo DSP advertisers direct access to publishers’ premium inventory. In addition to properties owned and operated by Yahoo, more than 100 publishers have subscribed to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Read More
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for Read More
Intuit Mailchimp, the world leader in email marketing and automation*, has announced the launch of more than 150 new and updated features on its platform to help marketers spend less time in creating emails, emails and reports, to speed up their e-commerce development and to make it more convenient. donate. Some Read More
Lightico, the market leader in digital customer engagement, today announced the acquisition of Vizolution, the European leader in customer experience technology, making this joint venture a leader global leader in B2B2C digital fulfillment for telecommunications and financial services. Through a powerful matching platform, the company allows businesses to Read More
Canva, the world’s only all-in-one visual communication platform, expanded its rapidly expanding product portfolio with the launch of Canva for Districts, just two months after the launch of the Canva product. for Campus for colleges and universities. The launch of Canva for districts comes as the use of Canva Read More
Publicis Groupe announces PX, a comprehensive production service dedicated to accelerating the production, performance and personalization of multi-channel content. Data-driven, dynamic delivery, and powered by the largest network of modular studios, PX is designed to deliver compelling customization at scale. As marketers report that demand for content has doubled in Read More
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