With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than Read More
Birdeye, the leading all-in-one digital customer experience and reputation platform, announced the launch of Birdeye Social, a social media software platform designed from the ground up to revolutionize the management of Social media for local businesses with multiple social media accounts. Birdeye Social simplifies social publishing and reputation tracking for Read More
ViewLift, a global leader in end-to-end streaming and OTT solutions, has announced significant changes in Europe as part of the company’s commitment to revolutionizing content consumption as well. such as engagement and retention of OTT viewers in the region. In line with ViewLift’s commitment to Europe, Rick Allen, Read More
If you think your advertising strategy can use the boost, you’re not alone. Many businesses struggle to create an effective advertising plan that gets results. In this blog post, we will discuss eight ways to improve your advertising strategy and get better results from your campaigns. We’ll cover Read More
Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on the major social media outlets Read More
With digital advertising’s massive shift away from human-based targeting, it’s tempting to think back to the days before cookies on desktop and IDFA on mobile. Somehow, the advertising industry still exists but is dominated by television and newspapers compared to today’s myriad digital channels. If you divide Read More
National World, one of the UK’s leading media companies, has announced the launch of its self-service advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad-buying process and provide greater flexibility for advertisers, giving businesses of all sizes easy access to Read More
PureCars, a leading provider of digital marketing services and technologies for car dealerships, today announced the official launch of its streaming audio advertising service through Spotify. As part of this strategic partnership, Spotify Ads is now available in PureCars’ product suite, making it easy for their customers across North America Read More
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced the availability of a guaranteed planned purchase. The program is integrated with the vendor directory and communication module. The Basis platform combines the execution of guaranteed programmatic campaigns with global media planning, Read More
February 1, 2023 Los Angeles eCommerce Summit is a boutique style of the live event. It is a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers. Our program is designed for high-impact impressions, sharing ideas, education and networking. The day consists of panel discussions, presentations, Read More
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