Tags : themartech

Thought Leadership in B2B Marketing

LinkedIn and Edelman have gathered insights from nearly 3,600 management-level professionals who consume thought leadership to help marketers, communicators and salespeople better understand what’s behind this trend and how to break through the noise – including when to use thought leadership and what attributes B2B audiences want to see from Read More

Why your B2B Paid Social Ads SUCK! And how to fix them!

In this video you’ll learn why your B2B paid social ads suck and how to fix them. I explore the importance of intent both from our audiences and the social channels. See what to stop doing and what to start doing to increase the effectiveness of your paid Read More

How to Use LinkedIn Newsletters: A Guide for Marketers

Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? Learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert.  Read More

VNTANA Brings 3D Advertising to Facebook and Instagram

VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of 3D assets for ads. This solution provides Read More

DigitalReef Introduces Comprehensive Mobile Advertising and Marketing Platform

DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONETM. Through this platform, mobile operators, OEMs, and app developers can now implement and optimize their marketing strategies to reach, engage, and retain their users while optimizing their application Read More

Reporting and Boosting Digital Advertising ROI

Spending money on digital ads is one thing. But explaining the return on investment of ad campaigns to local business clients is another. In this video, Vendasta’s Nicole Lauzon explains the key questions agencies should ask when creating ad campaigns for customers, best practices for sharing results, and what Read More

Instagram Content Strategy Made Easy

Are you posting like crazy on Instagram and not seeing results? Want a step-by-step guide to posting for better engagement? In this video, expert Nicky Saunders will walk you through the three step process for building an Instagram content strategy that boosts engagement and simplifies your workday.Read More

Upwave and the Ad Council Collaborate to Measure Impact of Campaigns

Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad Council. Upwave will partner with the Ad Council to measure impact on key public service campaigns that address issues affecting Americans across the country. Additionally, Upwave CEO Chris Kelly will join Read More