Spending money on digital ads is one thing. But explaining the return on investment of ad campaigns to local business clients is another. In this video, Vendasta’s Nicole Lauzon explains the key questions agencies should ask when creating ad campaigns for customers, best practices for sharing results, and what Read More
Are you posting like crazy on Instagram and not seeing results? Want a step-by-step guide to posting for better engagement? In this video, expert Nicky Saunders will walk you through the three step process for building an Instagram content strategy that boosts engagement and simplifies your workday.Read More
It’s never been easier to start a business, but never harder to grow a sustainable, profitable one. If you want to reach your customers directly, you can blast out messages and cross your fingers, or lean on expensive “solutions” that make promises they can’t keep. You might find Read More
Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad Council. Upwave will partner with the Ad Council to measure impact on key public service campaigns that address issues affecting Americans across the country. Additionally, Upwave CEO Chris Kelly will join Read More
PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “Read More
Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers Read More
Infosys a global leader in next-generation digital services and consulting, today announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their Read More
Want To Know How To Build Backlinks For Free? In this video, we will be teaching you how to build backlinks without paying for them. Watch till the end for two bonus tips!Read More
There’s one big change coming to Instagram Reels. If you pay attention to this new strategy and use it right away, you may be able to use it as a competitive advantage. Facebook Reels is starting something called Overlay Ads. These overlay ads will help creators earn money with Read More
Account-based marketing (ABM) lets you reach the businesses that will more likely become high-value, long-term clients. In this video, Nicole explains how it works and shares four major benefits of using this tactic. ABM is a digital marketing strategy that allows you to create hyper-targeted campaigns in order to reach Read More
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