T-Mobile today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through Read More
Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform. Continuing its strong growth trajectory, the acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and Read More
Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand’s need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. “Sirius XM is a fantastic platform for Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads’ demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns – from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, Read More
CommentSold, the leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through live and social selling, today announced that it has acquired marketing message customization and scheduling tool Vizzlie. Merchants on the CommentSold platform will now have an easy way to personalize and Read More
Twitter is one of the most powerful social media platforms for your business. In this video, HubSpot will share how to use Twitter ads as a marketing tool and walk you through what advertising on Twitter looks like, plus some tips and tricks that will help you get started!Read More
Today, the video platform Rumble announced that a significant portion of its advertising inventory is being deployed through an alpha version of its advertising marketplace instead of public ad exchanges. The company will roll out the marketplace in stages during the course of 2022. Eventually, all ads on Rumble’s platform Read More
V12 Marketing, a full-service marketing agency based in Concord, New Hampshire, has just announced the completion of an acquisition of BZA, a New Jersey WordPress and marketing agency. Mike Visconti, the founder of V12 Marketing, has said, “We’re so pleased to have finished this acquisition right before the New Read More
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, Nielsen (NYSE: NLSN) announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. A Read More
Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates. These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers Read More
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