Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual Read More
Predicting customer behavior is quite challenging. However, knowledge of a customer at an individual level offers enormous benefits. A company with such knowledge can provide better customer experience and retention, targeted marketing, increase sales, and proactive care. But many existing customer models are very macro in nature and fail to Read More
Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and Read More
Our speakers are industry leaders and innovators from a broad cross-section of companies. Ranging from established retailers and brands. February 23, 2022, Boston, MA, United States Read MoreRead More
Integral Ad Science , a global leader in digital media quality, today announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates Read More
CLM is a full-service marketing, advertising, and media firm located in Boise, Idaho. At CLM, we do it all for our clients. We specialize in solving marketing problems and generating workable solutions. We’re not right-brained or left-brained—we’re whole brain, balancing smart, eye-catching creative with well-conceived strategy based Read More
We specialize in businesses that operate in complex, highly technical industries. Why? Because we’ve learned something fundamental over the past 10 years: B2B companies require a different kind of marketing agency. www.dicema.comRead More
We are a dynamic group of multilingual professionals. Our team is approachable and flexible with offices in three countries. We hold our policy of multiculturalism very seriously and our team has the perfect blend of creative juice, flowing from conservatives with tried and tested old school approach to youngsters who Read More
Today, people turn to social media for everything. It is not only an easy medium of connection but also a source of the latest news. These ideal features of social media make it a primary means of income for many thriving businesses. With its steadily rising popularity, an increasing number Read More
Assembly, the leading e-commerce software and data platform, serving millions of merchants spanning 125 countries, today announced the acquisition of Pacvue, an enterprise-grade marketplace advertising, sales and intelligence platform. Terms and financial details of the deal will not be disclosed. “To date, Assembly has focused on meeting the ever-changing needs of Read More
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