While most digital marketers and online business owners are familiar with the concept of “remarketing” or “retargeting,” it is a step in the marketing process that is too often downplayed or overlooked in favour of reaching as many people as possible. There are, however, a few reasons why focusing entirely Read More
LOCALiQ, the expert marketing team here at the Denbighshire Free Press and the wider Newsquest group, has announced a first of its kind digital advertising technology designed to help get your business noticed online. The UK’s leading digital marketing solutions provider revealed the cross media optimisation technology will use Read More
We-Storytellers announced today that they have now been accredited as SAP Digital Marketing Service Bureau partners for “their extraordinary digital demand generation excellence.” As a result of this recognition, We-Storytellers is certified to deliver marketing services to SAP’s partner organizations. As DMSB certified agency, We-Storytellers is well positioned to Read More
Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin. Twitter paid around $350 million for MoPub back in 2013 and will sell the company for $1.05 billion in cash. MoPub helped Twitter bring in around $188 [&Read More
Designing a landing page with a high conversion rate is quite difficult; however, it’s not impossible. A landing page is not like other web pages, here, we must persuade visitors to take a specific action. The objective of a landing page is to convert the visitors into leads or Read More
Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The features come as social media rivals including Facebook, TikTok and Snap compete for the lucrative e-commerce market Read More
E-Web Marketing, a digital marketing agency based in Sydney, is appealing to businesses to take advantage of the salient features of both PPC and social media advertising to boost sales. CEO Sam Shetty talks about its integrated Google Ads and social media marketing strategy by saying, “E-Web Marketing is offering Read More
SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will Read More
Uniform announced the availability of the world’s first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Read MoreRead More
Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a Read More
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