Carson Group, one of the fastest growing financial services firms in the country, announces the further expansion of its marketing team with the addition of Samantha Allen as Vice President of Digital Marketing, a newly created position. She comes to Carson with more than a decade of experience in digital Read More
Tags : themartech
Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced that its Board of Directors has initiated a process to evaluate potential strategic alternatives to maximize shareholder value. As part of the process, the Board will consider a full Read More
Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is Read More
IAB Tech Lab today announced the initial launch of its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification Read More
Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes. Read MoreRead More
HotPlay announced today a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising. This partnership is designed to leverage Mediakeys global footprint and relationships expanding customer segments and opening new geographical markets for HotPlay. Founded by veteran game developers, HotPlay is a Read More
iManage, the company dedicated to Making Knowledge Work™, today announced that leading global law firm Linklaters has selected iManage Work 10 for comprehensive, secure document and email management and collaboration. iManage is now the document and email management system of choice of all five of the prestigious “Magic Circle,” multinational, London-headquartered Read More
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video Read More
Mortgage companies are having a hard time finding clients lately, especially in the pandemic-hit times. But here comes some good news – leading digital marketing company EPP Growth Consulting is helping mortgage companies find 20+ new clients every month with its proven digital marketing formulas. The company is dedicated to mortgage companies Read More
Digital marketing is imperative to the success of small businesses. Companies must improve their sales, revenue, and overall growth. Digital marketing is an art form that allows them to turn their audience into consumers and earn extra cash by selling their products or services. In today’s modern world, people Read More