A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. This list is of great value to any business as it is a tool to explore new frontiers, expand your marketing reach, engage new prospects, build your brand, and of course, Read More
Instagram CEO Adam Mosseri published an article explaining how algorithms rank content shown in peoples’ feeds. A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app. Mosseri goes over how content is ranked in the main feed, the Read More
Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise. Read More
It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a Read More
Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. Read MoreRead More
Are you looking for a powerful way to grow your business and connect with your target audience? If so, you may want to consider hosting webinars on your website and social media. Webinars are one of the best ways to grow your lead lists and engage with potential customers. But Read More
Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. Read More Read More
We’ve compiled everything we know about Google’s Performance Max campaigns: what they are, how they differ, & early performance results! With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it Read More
Googlebot doesn’t recognize a difference between posts and pages, therefore they each have equal opportunity to rank in search results. Google doesn’t distinguish between blog posts and webpages when indexing and ranking content. A “post” can rank just as well as a “page.” This is stated by Google’Read More
Google is capable of forwarding ranking signals from one URL to another without a 301 redirect in place. Google’s John Mueller says, in some cases, it’s possible to forward ranking signals from an old URL to a new URL without a 301 redirect. This is mentioned during Mueller’s weekly Read More
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