BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being intercepted or manipulated. This means that all of your Read More
PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, Read More
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://themartech.info/wp-content/uploads/2021/06/n44.jpg)
The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins. You don’t need to watch Google executives talk to a Paper Airplane to stay in the loop on everything that happened at Google Read More
Let’s get this out of the way from the very beginning. No, link building is not dead, and frankly, it might never be. Why? Although it might not play the leading role it did when Google initially launched its Search algorithm, earning hyperlinks or mentions from other relevant websites Read More
Publishers that use programmatic native ads to monetize their newsletter boost revenue. What’s not to love? Find out the details in this email monetization SWOT analysis. Read MoreRead More
Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common Read More
Google announced new features for app advertisers. Learn more about device targeting, new attribution options, leveling up user experience and improving attribution! Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely Read More
Be it Christmas, Independence Day, Easter, or any other event, Google updates its doodle to give it a more customized look as per the event. The leveraging of animation by the 4th largest tech company in the world in terms of revenue highlights the importance of animation in today’s Read More
Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever Read More
Google’s upcoming Page Experience update will apply to both desktop and mobile search results. Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well. This information was revealed during a session on preparing for the Page Read More
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