Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports tell the story of your work by providing an overview of activity and measurement against your KPIs. Read MoreRead More
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Social media marketing tools play a critical role in social selling. They give social sellers the ability to analyze the effectiveness of their efforts, schedule and automate portions of their social presence, and discover new and interesting content to share with their following. But social sellers often have limited budgets Read More
Facebook and Instagram begins letting users hide their public like counts on all posts. Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts. As of today, users will have the option to hide like counts on their own posts, as well as Read More
Your website plays a critical role in how a customer perceives your business. Is it visually appealing? Is it easy to navigate? All of these factors come into play when a customer visits your website and may determine whether or not they convert. Read MoreRead More
Retargeting ads are a powerful tool in your digital marketing toolbox. They allow you to interact with customers who are at different stages of your sales funnel, so your business stays top of mind. Think about different times you’ve seen a familiar ad while you’re browsing through the Read More
On this special episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more! Join the Marketing O’Clock team for a Marketing O’Talk roundtable discussion. This month, we’re joined by an esteemed panel of Read More
Google sunsets the generic rich results search appearance in Search Console. Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types. To be clear, this doesn’t mean Google is getting rid of rich results Read More
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands (and the agencies they work with) have nailed these practices down to a science. Rapid Read More
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a Read More
Google AI Blog announced KELM, a way that could be used to reduce bias and toxic content in search (open domain question answering). It uses a method called TEKGEN to convert Knowledge Graph facts into natural language text that can then be used to improve natural language processing models. Read Read More