Google sunsets the generic rich results search appearance in Search Console. Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types. To be clear, this doesn’t mean Google is getting rid of rich results Read More
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands (and the agencies they work with) have nailed these practices down to a science. Rapid Read More
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a Read More
Google AI Blog announced KELM, a way that could be used to reduce bias and toxic content in search (open domain question answering). It uses a method called TEKGEN to convert Knowledge Graph facts into natural language text that can then be used to improve natural language processing models. Read Read More
Why does a small business need a backlink strategy? Because the quality of your backlinks demonstrates the kind of neighbourhood you hang out in. A whole load of spammy links tells a very different story from a moderate number of respected, high authority links that are declaring their trust in Read More
Tracking your business has always been an important factor, but amidst the covid pandemic, it has become more crucial. In this era, where traditional businesses have turned into online businesses and everyone’s locked and working from home, it has become challenging for employers to track their employee performance and Read More
There are dozens of different search engine optimization strategies one can employ to efficiently promote his or her website. Of course, three techniques must be understood before examining any others. These tactics have been proven time and time again to provide steadfast results. An individual should take the required time Read More
BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being intercepted or manipulated. This means that all of your Read More
PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, Read More
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://themartech.info/wp-content/uploads/2021/06/n44.jpg)
The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins. You don’t need to watch Google executives talk to a Paper Airplane to stay in the loop on everything that happened at Google Read More
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