Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. Read MoreRead More
With nearly 3 billion active users, Facebook’s reach is undeniable. As a business owner, you can use Facebook as a part of an effective social media marketing strategy — but did you know that you can set up your own Facebook Business Page? If you aren’t already utilizing this powerful Read More
Google uses a technique called reconciliation to understand when content on the web belong to the same author. Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. This topic is discussed during the Google Read More
YouTube channels can now change their name without it impacting their Google account. It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account. Creators can change both their channel name and photo and the changes will only be Read More
Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. Read MoreRead More
It’s easy to feel overwhelmed when it comes to selecting the best ways to garner more attention and visibility — and new business — for your technology services company. There are numerous tools and strategies at your disposal, both digital and traditional, and it seems like companies rally behind a new Read More
Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Read MoreRead More
You did it! You worked hard on your app and launched it successfully. Congrats! But now, if you want to consistently reach consumers, you have to cut through the millions of competitors out there on the app stores. After all, that’s where most people discover new apps. However, that’Read More
According to Oberlo, there are 3.5 billion social media active users around the world. This equalizes to 47% of the world’s population. The grandness of social media users has made Social media a key source for E-commerce websites to drive traffic. Social media has been crowned as the central player for Read More
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of a Read More
© 2023, The Martech.info . All rights reserved