Picking up where we left off in the previous Modern Marketing blog, today we’re talking about two of the most common terms in a marketers vocabulary: lead generation and scale. In this blog we’ll dive into modern approaches for lead gen, the roles both sales and marketing play Read More
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. Currently the plan is to relaunch applications in early 2021, which allows for time to gather feedback about how the verification program should be handled going Read More
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a company or brand. The ads look just like organic Read More
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization It’s not the advertising itself that isn’t sitting well with creators, it’s YouTube’s decision not to pay non-monetized channels Read More
Google announced the launch of an updated version of the Google Search Console Crawl Stats report. The new Crawl Stats report has new features that offer more granular insights into how Google is crawling your website. Read MoreRead More
Today, without proper knowledge, one can struggle to differentiate marketing from advanced technology. Although, it did not start like this. Marketing as we know it was down to sellers trying to inform buyers what they have for sale. Nowadays, what, how, when, and where a buyer is going to make Read More
Simply stated, H1 header tags are important. But it isn’t just making sure we use H1s on webpages or even how we use them. It’s actually understanding what an H1 is (in modern definition) and how it fits into a page’s organization. More importantly, it’s Read More
Lead management involves three major steps: identifying potential leads; knowing the right time to contact them; and providing the right content to turn that prospect into a lead. From there, marketers nurture leads to hand them off to sales to make the deal. Lead scoring lets you know how good Read More
Don’t you think we have stressed enough on how important emails still are despite the noise that social media has created in the last several years? Of course, and we have data to prove to you their importance. According to a report by Radicati, email is expected to reach 319.6 Read More
Today we’re going to talk about the best marketing automation tools for 2020, 2021, and beyond. We’re going to go into an in-depth presentation that was a live webinar and gave in front of a live audience. This is an edited version of it.Read More
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