Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you’re going to follow advice from one or two years ago, it’s not really going to work in the future. Today Read More
Justin Rondeau, General Manager for DigitalMarketer, breaks down the 5 types of Facebook ads every marketer and media buyer needs to be using that can make some serious impacts on your conversions.Read More
The climate for B2B has been changing rapidly in the past few months. By using smart Sales Enablement, we want to help sales people sell more, easier and faster.Read More
Netflix is making some major changes to its marketing strategy and laying off some employees as a result. The streaming giant has been here since the beginning. They are a true trailblazer for what the streaming market is today. They revolutionized the way video rentals worked and killed off the Read More
The Guardian announced Wednesday that the news outlet is banning fossil fuel company advertisements, even as the newspaper pushes back against activists who want it to nix automotive ads. “Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around Read More
The National Pork Producers Council wants to make sure the public knows about misleading labels on plant-based imitation meat products. On Jan. 27, the NPPC began running digital ads in the Des Moines International Airport with a picture of sizzling bacon with the words “Pork: You can’t make it from Read More
Last month, Needham analyst Laura Martin estimated Netflix could lose 4 million U.S. subscribers in 2020 if it doesn’t introduce a lower-priced ad-supported version of its service to compete with all the new entrants in the streaming wars. For the most part, new companies in streaming are introducing services priced Read More
Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Given the value and competitive edge it brings, most businesses are looking at applying predictive advertising to improve the relevancy of their campaigns. Read More
Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever PR, increasingly they answer several pressing needs which is why all marketers Read More
Social media advertising is increasingly a primary focus for retail brands and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted by WBR Insights, research Read More
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