Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, Read More
Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the Read More
With some due diligence, patience, and a fair and calm demeanor – Google Ads restrictions and disapproval reversals are possible. Here’s how we did it. A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that Read More
If Digital Marketing is the field you want to build a career in, join Paradox Marketer, India’s first Marketing Science Academy. At Paradox, we train you to become real digital marketing scientists by providing hands-on practical training, not just theoretical knowledge. There’s no other institute that teaches marketing Read More
Facebook is not the sort of company that is widely known for giving people a great deal of privacy while they use their service. In fact, it’s fair to say that Facebook has really alienated most if not all of its users by making them feel like they can’Read More
Deepfakes have made a huge impact in the latter half of the previous decade, an impact so incredible that it completely changed the way that we viewed videos and other images online. The videos made using deepfake technology are so convincing that they blur the line between what’s real Read More
In 2020, the best way to attract customers and grow businesses will directly relate to building an audience. And the best way to build an audience is to create content (the most valuable content). The content and SEO both things go together. Without consistent submission of content, your website cant draw Read More
The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. Read MoreRead More
NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s content and scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around Read More
Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” Read More
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