Quotient, the leading digital promotions and media technology company, today announced the U.S. launch of the highly successful European Shopmium app to deliver savings and brand discovery to consumers, all in a single, convenient experience. Part of the Quotient Promotions Network, Shopmium is the leading grocery savings app1 in Read More
InterDigital, Inc. announced a collaboration with Royal Philips to jointly develop MPEG Visual Volumetric Video-based Coding (V3C) immersive codecs to the benefit of telepresence and XR-driven experiences. As part of the collaboration, InterDigital and Philips will demonstrate the impact and benefit of these technologies in critical industry use cases. Read More
This great article online from a while back makes a lot of sense in the current scenario. Many people I know have started using GMail as their primary email service. And most of them just won’t budge due to the exaggerated 1GB messaging capacity. The main reason, as usual, Read More
AppDirect, the world’s leading B2B subscription commerce platform, announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’Read More
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand. In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and Read More
ContextLogic Inc., one of the world’s largest mobile eCommerce platforms, announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand. Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Read More
Small businesses (SMEs) need e-commerce marketing services to focus on niche markets. Offering products at the right prices to new and existing customers will help your business stand out from the competition and attract more customers. When it comes to promoting SME businesses online, businesses need to focus on the Read More
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will Read More
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. On the TikTok platform in some areas, IAS offers marketers campaign analytics about brand safety and brand compatibility linked to Global Alliance Read More
Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More
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