Integral Ad Science, a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach Read More
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that the company’s products earned a total of 24 awards in G2’s Fall 2022 Reports. Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Read More
Canva, the global visual communication platform, today announced that over 100 million people in 190 countries use its platform every month. This rapid growth follows the recent launch of Canva’s Visual Worksuite, which sees the platform’s monthly growth as teams, schools, and workplaces embrace the ability to visually communicate from Read More
In the realm of marketing and advertising, inbound marketing has grown in popularity. Inbound marketing involves producing interesting, educational content (such as blog posts, ebooks, and infographics) to attract customers to your website or business, as opposed to outbound marketing (such as cold calling, email blasts, and advertisements), where businesses Read More
TripActions, the all-in-one travel, corporate card, and expense management company, announced its Series G financing at a post-money valuation of $9.2 billion. The raise, a combination of $154 million in equity from new and existing financial investors as well as a $150 million structured capital transaction led by Coatue, marks the third financing Read More
Social Media tools can help you schedule posts, monitor engagement, and much more! Check out our favorite tools. The use of social media in brand marketing has significantly increased. Additionally, managing many accounts can be very challenging. How do you maintain organization? What instruments are recommended for managing social media Read More
Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More
Mirriad, a leading in-content advertising company powered by Academy Award-winning AI technology, announced a new partnership with The Shade Room, a highly influential media brand. The Shade Room combines quality content and valuable audiences, a major draw for brand advertisers. The Shade Room is the leading multi-platform media publisher reaching 40Read More
Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More
TV insights platform, 7M Discovery, provides brands with unique, data-driven insight into when they and their industry are discussed on television to enable tactical planning for marketing strategies. The TV analytics tool 7M Discovery, which was just released by contextual data business 7th Minute, employs cutting-edge transcription technology to recognize Read More
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