ActionIQ, the leader in customer experience (CX) solutions, today announced that Business Insider has named ActionIQ as one of The Hottest Marketing Tech Companies of 2022. The fourth annual list of executives who are shaping the future of martech includes Leah Pope, the AIQ Chief Marketing Officer. To quote Business Insider, “Read More
Aprimo, an industry-leading provider of digital asset management and content operations software, today announced it has been recognized as a ‘Leader’ in The Forrester Wave™: Marketing Resource Management, Q3 2022. Receiving the highest scores of any other vendor in the current offering and strategy categories, Aprimo is the only vendor named Read More
Conversational AI-powered chatbots help businesses scale their social media efforts of the organizations by answering customer queries, delivering personalized content, and automating customer outreach. A business’s relationships with its clients on a personal level are crucial. The effectiveness of these discussions or interactions influences how the client views the Read More
RoseRyan, a ZRG company that provides on-demand finance & accounting and marketing leadership and consulting services to a multitude of companies in Silicon Valley and beyond, unveiled its new Marketing Solutions Group today, as an additional way to help high-growth and maturing companies achieve their growth goals and address skills Read More
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative, and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia. Read More
LinkedIn is the best social networking site for professionals and therefore a great platform to market your business. In this video, we share 4 actionable tips to improve LinkedIn marketing of your business.Read More
A cross-platform advertising strategy is your best bet if you want to help your clients continue growing in the digital space and scale their brand. Consider SEO, one of the main strategies that will help increase the overall online presence of any business.Read More
We were able to successfully reach 100,000 visitors per month on an affiliate website with 70% commercial material and 30% informational content by using this On-Page SEO Checklist. For your website to appear higher in Google and other search engines, you must focus on your on-page SEO. This is why we’re going Read More
Word-of-mouth marketing, also known as WOM marketing or word-of-mouth advertising, differs from naturally occurring word-of-mouth in that it is actively influenced or encouraged by organizations (e.g., by “seeding” a message in networks and rewarding regular consumers for participating in WOM or by using WOM “agents”) Although it is challenging Read More
Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites, and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s image and Read More
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