In this episode of TheeDigital’s Growth Podcast, we hear from our talented team of digital marketing experts about the difference between “white hat SEO” and “black hat SEO”. We discuss what the terminology means and provide examples of each type of SEO approach. Read More
Marketing to a certain group of people can be both rewarding and challenging. It’s worthwhile to target smaller audiences that aren’t being served by the competition. However, identifying these distinct customer groups might be difficult at times. Marketing to a certain group of people can be both rewarding Read More
Pinterest is taking the next steps toward becoming a central hub for product discovery with the acquisition of the AI-powered shopping platform THE YES, which learns user preferences to provide more personalized matches for each user. As you can see in this example, part of the onboarding process involves simple ‘Read More
Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More
Marketing 360®, the #1 Marketing Platform® for Small Business, and Carrier, the world leader in high-technology heating, air conditioning, and refrigeration solutions, today announced a collaboration that will bring the power of the Marketing 360 technology to Carrier HVAC dealers and technicians. Carrier is a part of Carrier Global Corporation (NYSE: CARR), the Read More
LinkedIn is the world’s largest online professional network, with over 700 million members from 55 million registered companies. Building connections starts with people seeing all you have to offer. Members with complete profiles are 40x more likely to receive opportunities through LinkedIn. Read More
Branding your business is important because it builds your overall reputation for your customers. Branding can help to build trust and loyalty between you and your customers. If you want to increase your sales, watch till the end as we will be sharing 6 steps for small business branding.Read More
A/B test results can be complex to analyze. Even after creating a strong testing hypothesis, it only takes one simple mistake during the analysis process to derail your whole efforts and make you come up with conclusions that can cost you valuable leads and conversions.Read More
Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a Read More
seoClarity – the enterprise SEO platform that combines world-class data, AI insights, and execution – has announced the acquisition of RankSense’s technology, furthering the growth of their new SEO execution platform, ClarityAutomate. This acquisition of RankSense’s technology and IP adds another set of capabilities to our ClarityAutomate platform for enterprises, Read More
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