It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with. Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines Read More
Google is launching a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF). Google announces the launch of a new career certificate in digital marketing & eCommerce to help job seekers and employers acquire the necessary skills Read More
Appdetex, a brand protection leader, today announced additional website detection and domain registration capabilities to eliminate brand abuse across the modern digital universe. With these capabilities, Appdetex can trace and enforce even more illicit use of intellectual property within all digital channels including mobile apps, social media, websites, marketplaces, and Read More
Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More
Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More
Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More
Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More
Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. Now many marketers are left wondering which email marketing KPIs truly offer insight – and which metrics may need to be reconsidered. Read MoreRead More
The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More
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