What is a Segment? Email Marketing Basics with Flowium
What is a Segment? Email Marketing Basics with Flowium. Flowium’s Technology Director, Angel, gives you a run-down on list segmentation in this video. A segment is a dynamic group of contacts that meet a set of conditions. You’ll learn how to set conditions, exclusions and create powerful segments to optimize your email list. Once you create a segment, you can track their behaviors and gain valuable insights into your customers.