Allegrow Secures $1 Million in Funding to Revolutionize Email Deliverability for B2B Companies8
What Is Marketing Automation And How Can It Benefit Your Business?
Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation allows you to create a really personalized, one-to-one interaction with your customers on a mass scale so that your communication goes out to the right person at the right time.
