2023 Advertising and Media Data Trends and Forecast: Start the Year Off Right
Thu, Jan 12, 2023 1:00 PM EST (11:30 PM IST)
2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.
