3 Post-Mobile-ID Strategies for Marketers: Revitalizing Campaign Effectiveness and Scale
May 11, 2022 | 01:00 PM EDT | USA
Marketers are feeling the impact of the loss of mobile device IDs that allow for the unique identification of smartphones and tablets. As a result of ID deprecation, 80% of marketing executives say their ad campaigns are now markedly less effective. But many leaders are now shifting their mindsets and showing heightened interest in three emerging models that show greater promise.
