3 Things To Help Kick off your 2023 Content Marketing Strategy

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods of posting content. With the rise of content marketing, there has also been a dramatic shift in the types of content that audiences now want to see more of or engage with.

Most content marketing teams need to tailor content marketing plans to different channels and workflows, to meet a variety of needs and buying cycles. As content teams revisit their original plans for the quarter and the new year, what can help?

Run a content audit for the current year

Content marketers today release loads of content throughout the year in the form of blog posts, social media posts, email marketing copy, podcasts/webinars, white papers, e-books, etc. Most of the time, key elements of this existing content can be reused and reused over a period of time to drive future content goals and traffic or interest. to your product or service.

Using website performance metrics and data to understand what types of content perform well throughout the year can enable content marketers to use similar themes to drive initiatives. ​the future of content while giving them a preview of the current year’s content. Reuse.

To successfully complete a content audit, content marketers need a process that gives them a unified view of what’s been live throughout the year and on which channels (blogs, podcasts, seminars) on the web, etc.), how have those assets performed across multiple marketing channels (such as audiences showing interest via email or social media)?

Align goals with every content effort

Seasoned marketers try to apply the right attribution model to help marketers better understand what works and what doesn’t. At this point, it’s important for marketers and brands to understand which content efforts need to be effectively measured (e.g. blogging/email marketing) versus current efforts. is in its early stages (e.g. a brand-new podcast) and needs to run purely for brand presence without proving ROI.

Before setting up a content marketing plan, specify metrics and know why certain channels or types of content are preferred by specifying goals for them (e.g. create 20 MQL via blog) allows marketers to follow a more comprehensive framework that is more focused on ROI.

This process will also allow marketers to determine if they should reduce or increase the number of content marketing channels they currently use.

Optimized for the current market

Digital content marketing has evolved over the years, and if used correctly, a lean team can make a big impact by optimizing the channels they use, the content they produce, and how they optimize the content. optimize that content to adapt to current market trends and consumption patterns. If your audit of the year shows that users are more interested in interactive content like webinars, and podcasts, that should be what drives the next content marketing strategy.

If users are more interested in content that is delivered as snippets and includes more tips and how-tos, then this core theme is something content marketers can use to promote future content development plans.

Content marketers have had to create content tailored to the habits of different audiences across multiple online channels. Using the right data to optimize what to build and why, and align it with current market conditions and trends, can empower marketers and content marketers alike. used for more impact at a lower cost.