How Your Digital Marketing Should Change in 2020
Is short content better for social shares? Is long content better for SEO? If you’re not being intentional about the topic AND length of your posts, you should be. Here’s a great analysis of short- vs. long-from content from CopyHackers. TLDR summary: Great, long content is incredibly difficult to write, so shorter is probably better for most organizations, but you need to be intentional AND test your content with your audiences.