Liftlab and Stellair Join Forces to Transform Media Planning and Execution with AI

Liftlab, a pioneer in full-funnel media planning, has announced a strategic partnership with Stellair, the AI-powered platform specializing in media operations automation. The collaboration is designed to tackle one of the most pressing challenges in advertising today: the lag between when measurement and forecasting insights are generated and when they can actually inform and transform day-to-day media execution.

By combining their strengths, the two companies aim to create a seamless bridge between insights and action. Stellair brings to the table its advanced AI-driven platform, which has automated much of the advertising execution pipeline, allowing brands to plan, scale, and optimize campaigns with unprecedented speed and precision. Liftlab complements this with its Trust Engine™, a powerful system that unifies attribution, marketing mix modeling, experimentation, and forecasting. This integration empowers marketers with a single source of actionable truth, giving them the confidence to invest across the funnel rather than focusing narrowly on last-click outcomes.

The collaboration is expected to deliver a new level of efficiency and impact by directly connecting measurement frameworks with automated execution. This promises not only to improve return on ad spend but also to simplify operations in a media environment that is growing increasingly complex.

“The pace of change in the media landscape has never been faster, with more channels and a heightened demand for consistency, speed, and automation,” said Charles Mi, CEO of Stellair. “Working with Liftlab ensures that marketers can keep pace with this rapid evolution while making decisions based on trusted and reliable measurement.”

The partnership also opens the door to a larger industry opportunity: bringing the streamlined orchestration of walled gardens to the broader open web. By doing so, the companies can give advertisers the flexibility to choose transparency and control levels that align with their strategies, while incorporating walled garden measurement into broader campaign management.

“Liftlab’s mission has always been to give brands confidence in their media investments by turning measurement into action,” added John Wallace, CEO of Liftlab. “Through our partnership with Stellair, that confidence is now extending directly into execution, powered by speed and accuracy.”

The integrated solution is currently under development and will be made available to select partners later this year.