Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps.
Well finally, it’s here!
Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing multiple campaigns while trying to keep to a monthly budget.
