Kantar Brings AI-based Creative Testing to Digital Video Advertising
Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.
Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a state-of-the-art creative measurement tool designed to evaluate online video ads against the behavioral and creative metrics that drive sales and build long-term brand equity.
