Lee Enterprises announces exclusive automotive partnership with Mudd Advertising to deliver omni-channel marketing solutions to the automotive industry
Lee Enterprises Inc. a leading provider of high quality, trusted local news and information and a major subscription and advertising platform in 77 markets, announced a strategic partnership with Mudd Advertising, a leading full-service automotive advertising agency. The partnership leverages a customized version of Lee’s innovative Vision platform enabling Mudd to fully support the cross-channel marketing efforts of retail automotive dealers and manufacturers across the United States. Vision is a proprietary sales enablement and execution software, powered by Lee’s full-service national agency, Amplified Digital.