Lytics Unlocks the Power of the Data Warehouse for Ad Targeting with Cloud Connect
Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to leading advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data warehouses: Google Big Query, Amazon Redshift, Microsoft Azure and Snowflake.
