How Zeta built the Zeta Marketing Platform To Deliver Better Marketing Experiences

The data-driven marketing platform offered by Zeta relies on the data storage and sharing capabilities of Snowflake to deliver data to consumer-focused companies–data to help them acquire, grow, service, and retain their customers. In this episode of “Powered by Snowflake,” Ryohei Okabe, the Senior Director of Product at Zeta, explains how Snowflake’s unique capabilities make it possible for Zeta to deliver an AI-driven application that can deliver actionable information and even recommendations to businesses in fields ranging from publishing to retail to real estate.