Adx, Inc. and Collabra Technology Agree on Acquisition Terms, Expanding AdTech Opportunity

Adx. Inc. (“Adx”) and Collabra Technology, Inc. (“Collabra”), with lead investor group Doxxa, announced today that they’ve signed a definitive agreement for Adx to acquire all Collabra assets and liabilities, marking a significant milestone for both companies and the broader AdTech industry. This strategic move reinforces Adx’s commitment to innovation and expansion, leveraging Collabra’s advanced micro-ads platform beyond real estate into new industries. “This is a phenomenal opportunity to expand AdTech in cool ways that have not been seen previously,” said Executive Chair, Jim DuBois. “We’re on the cusp of amazing change.” The transaction is expected to close by April 30, 2025.

Adx extends its sincere gratitude to Russ Cofano, Collabra’s outgoing CEO, for his invaluable leadership and contributions to Collabra’s real estate digital marketing strategy. His guidance has been instrumental in shaping Collabra’s success. “I’m proud of the work that our team has done to become the leading MLS-integrated digital ad platform,” said Cofano. “And, I’m excited to see how the real estate industry will benefit from Adx’s more expansive products, offering broader capabilities, enhanced channels, and cutting-edge features.”

Adx is pleased to announce that Collabra’s current COO, Margo Fraker, will assume the role of CEO for the B2B division that includes the current real estate market. Fraker brings a proven track record of leadership, fostering organizational alignment, and driving post-partner synergies for high performance. She will spearhead the AdBuilder go-to-market strategy, accelerating B2B expansion within residential real estate and beyond. “I’m honored to take on this role at such a pivotal moment,” said Fraker. “We’re committed to delivering enhanced value to agents and partners while expanding the platform’s capabilities to additional industries.”

Supporting the strategic evolution, Fraker will work closely with Adam Contos, a trusted industry leader and former CEO of RE/MAX. Adam’s deep expertise in franchising and business growth will provide invaluable guidance as Adx continues to bring value. “I’m excited to collaborate with Margo and the Adx team to bring innovative solutions to the real estate industry,” said Contos. “The opportunities ahead are tremendous.”

“We’re extremely excited about where Adx is going and what it’ll mean for businesses and individuals alike at global scale of an $800B market,” said Chief Brand Officer, Time H. Barrow, PhD. “We’re doubling down in the real estate industry, where Collabra has an established presence, and then expanding into over 20 additional industries. It’s gonna be a blast.”