Amazon’s advertising business is surging amid industry-wide ad sales boom for tech giants
Amazon’s advertising business continue to grow rapidly as it is now one of the company’s key sources of revenue.
In the company’s second quarter earnings report, Amazon said its “Other” category generated $7.9 billion in sales, up a whopping 87% from the year-ago quarter, and up 14% from the first quarter of 2021.
Amazon does not break out specific financials for advertising, but its “Other” category “primarily includes sales of advertising services, as well as sales related to our other service offerings,” according to earnings report statements.