Anatomy of an award-winning ABM campaign: HP Apollo by Transmission
What made the winning campaign in the ABM category at the B2B Marketing Awards 2020 standout in such a hotly contested subject area? What were the particular challenges that the client HP faced, in terms of things like audience, product, media, market, etc. and how did the agency Transmission overcome these in such an incredibly successful way?
That’s what we’ll be looking to discover in this webinar, with insights from the agency responsible for this award-winning campaign, in discussion with expert ABM commentators.
