AppDirect Announces Unification of its AppSmart Business Under the AppDirect Brand
AppDirect, the world’s leading B2B subscription commerce platform, announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’s platforms, website, and social media in January, 2023.
This is an important milestone for AppSmart’s business, which continues to grow tremendously by leveraging the AppDirect marketplace to help technology consultants launch and scale their businesses. AppSmart’s full integration into the AppDirect brand effectively connects and activates the world’s most dynamic B2B commerce ecosystem of technology consultants, vendors and companies built on AppDirect. the platform.
The AppDirect platform provides over 10,000 partners and their 5,000,000 subscribers with tools to simplify and extend how they sell, buy, and manage technology. Technology providers and companies are also using the AppDirect marketplace platform to power their own custom B2B commerce ecosystem. His AppDirect catalog is the industry’s most extensive with thousands of technology, energy, cloud and telecom products integrated from over 1000 vendors on the AppDirect platform.
“We believe that the future of B2B commerce is in relationship-based marketplaces,”
“We’re seizing the opportunity to leverage our digital ecosystem and the relationships that have been built on our world-class platform between business buyers, advisors, and technology providers to fuel growth in the technology market on an unprecedented scale. We believe that this will act as a flywheel to generate innovation, opportunity, and cross-over value for everyone involved,”
Nicolas Desmarais, Chairman and CEO, AppDirect.
Businesses are under greater pressure than ever to choose wisely when it comes to their technology, so making it simpler for them to acquire and manage solutions through a single, integrated AppDirect ecosystem will provide them further leverage to hasten their success and add even more value.
“Business leaders come to TierOne for help navigating the crowded and competitive technology landscape,”
“Our partnership with AppSmart has allowed us to expand our portfolio and provide value across more of our clients’ tech stacks through the AppSmart Marketplace. We are excited for AppSmart’s upcoming unification with the AppDirect brand and the opportunity to offer more comprehensive SaaS solutions with even deeper levels of support than previously possible,”
Richard Reding, Managing Partner of TierOne.
Finding new revenue streams is becoming more and more of a challenge for software businesses, cloud suppliers, and telecommunications providers as selling directly to customers and expanding their operations to new areas become more and more expensive. Technology providers will have more access to a virtual sales force of technology advisors to help them launch their ecosystem and sell their products to new markets that were previously difficult to reach, at a low cost of customer acquisition, in addition to building their own unique SaaS marketplaces and ecosystems on the AppDirect platform.
“We’re very pleased to see the AppSmart brand and business become further integrated into AppDirect. AppSmart has always had a very compelling mission and value proposition for telecom agents,”
“For years, telecom and IT solution selling have been on the verge of convergence, but still remain largely separate. AppDirect has the unique combination of technology, tools and people to finally make that convergence happen,” he added. “We’re both a customer and a partner of AppDirect, and we’re excited about the potential for AppDirect to leverage its marketplace and its vast ecosystem of suppliers and partners to dramatically shift how end users acquire and deploy IT and telephony solutions.”
Cary Tengler, Vice President, Indirect Sales, Comcast.
