AppLovin Closes Acquisition of Twitter’s MoPub Business
AppLovin Corporation , a leading marketing software company, today announced it has completed the acquisition of Twitter, Inc.’s (NYSE: TWTR) MoPub business for $1.05 billion in cash.
Combined with MoPub’s core features, MAX further accelerates growth and improves efficiencies for app publishers while providing advertisers with expanded reach and market-efficient pricing. The unified platform is expected to process more than $15 billion of annualized advertiser spend by 2023.
