Benefits of using email marketing for your startup

Do you have a special offer, a piece of exciting news, or a campaign you’d like people to get behind? These are all examples of times when using email marketing can take things to the next level. Sending consistent email updates and offers can also help keep your audience engaged and keeps you at the forefront of your mind.

However, it’s not just as simple as whacking out an email every so often. Think about the number of marketing emails you get every day – how many do you actually open? What does it take for you to unsubscribe? You’ve got to get the attention of your readers right away and make it relevant and interesting enough that they’ll stay subscribed.

Why Use Email Marketing For Your Startup

The most crucial thing you must do when beginning a business is to focus on it as soon as you can. While Facebook marketing gives your company access to over 1 billion consumers, the staggering 4 billion daily email subscribers dwarf that number. By 2025, this figure is projected to increase to 4.6 billion. By doing this, you may connect with people in their email, which they frequently access. When it comes to assisting your company in gaining new clients, email marketing has been shown to be over 40 times more effective than social networking.

An overwhelming 90% of marketing emails sent are received by the recipient. This is in stark contrast to social media advertising, wherein 2% of your Facebook followers will see your organic content. Additionally, using email marketing also gives you unlimited access to customers at all times, as an astounding 53% of all emails are open on mobile phones, these days.

How Email Marketing Raises Awareness of Your Business

1. Building Relationships With Customers

You can establish deep connections with readers through your emails, whether they are new or recurring consumers, especially when your firm is just getting started. Using customised emails for targeted is a good first step. Personalized content has a much higher chance of generating conversions than a shotgun strategy. People transact with people they believe in. Keeping your customers up to date on your company’s activities and the products you are hawking will help you establish trustworthiness.

2. Increase Brand Recognition

It is crucial to develop your new brand with your existing consumer base. They will start to know and even anticipate your emails if you continuously deliver direct material to your audience. By offering them interesting information, you can keep them coming back to your business. Constant emails are sent to Netflix subscribers to assist promote their newest original series. This keeps you in people’s minds and gives them an incentive to use your business, making it a great strategy to increase brand recognition.

3. Getting More Website Traffic

Emails are a great way to get customers to visit your website. You should always include relevant links to your website to help drive conversions. Including relevant information in your emails that link back to your site or blog is a great way to get eyes on your business.

4. Establishing Authority

Your customers want to know they’re in good hands, this is a bit difficult to do as a startup. Sending out informative emails about the services your business provides helps give them insight. You want your customers and potential clients to think of you as their go-to source for information about your field, email marketing is the perfect way to do it.

5. Building Interest in Your Business

There are a few ways to build interest in your startup via email marketing. Offering customers a reason to utilize your services is key. A good example of this is Starbucks, which offers discounts via email to its customers. People love a deal and they want to be excited at the prospect of using your services. Aside from offering discounts, consider something like free consultations or free shipping via email promotions.

6. Keeping Customers Informed

One of the primary functions of email marketing is to keep customers informed on what’s going on with your business. Be its upcoming events, sales, or a new campaign, you need your clients to know about them so they can participate. Take for example Target, a business with thousands of locations, which utilizes email marketing to great effect to promote upcoming sales.

7. A/B Testing

You want to be sure that your email campaign is working. The best way to do this is A/B testing. This is the process of creating two different emails with separate links you can use for tracking purposes. You simply find what’s working and what isn’t and continue from there.

8. Finding The Proper Frequency

It’s the unwritten rule #1 of email marketing – don’t be spammy. Nothing gets people clicking on the unsubscribe button faster than spam emails. You will also avoid your emails being pushed to the junk folder by finding the proper frequency to contact your customers and clients with. Something close to once or twice per week is ideal and will increase the chances of your emails being open.

9. Use Compelling 40 Character Subject Lines

With 53% of all emails being opened on mobile phones, it’s best to optimize your subject lines with compelling text clocking in at 40 characters. That’s the number of characters displayed on mobile phone subject lines. You want to be concise and convincing in your subject lines. Utilize CTAs and incentivize readers to open them.

10. Personalize Your Emails

Among the most basic best practices in email personalization. Use the data you have and open emails with something like “Hi, [Name]”. It’s the simplest form of personalization and triggers a subconscious response when someone sees their name written out. It lets them know you’ve taken the time to tailor your message directly to them.

11. Optimize Preview Text

Just like your subject line, your preview text should be optimized to draw people in and get them to open your email. This is the line of text that’s displayed alongside your subject line. Consider using strong incentives in your preview text to get people interested.

12. Have A Clear Call-To-Action

Like in all forms of marketing, your message must contain a clear CTA to get conversions. CTAs are designed to promptly get an immediate response or encourage an immediate sale and should be included in all communications with clients. Something like a “Buy Now” or “Signup Today” button is a good example of a clear and effective CTA.

13. Allow your audience to unsubscribe easily

It’s never the end goal, but you should always allow clients to easily unsubscribe from your emails without jumping through hoops. Annoying them is one surefire way to make sure they don’t read your emails or utilize your service.

Conclusion

If you are a budding entrepreneur, marketing through emails can offer limitless possibilities to leverage your business beyond your goals and targets. Hundreds of startups all over the world have reported success in their business through email marketing. For a new business, the main parameter to evaluate success is a strong relationship with your clients. And there is no other way to go about it than to create effective communication.