MarketTime, the industry-leading B2B order entry, business intelligence and e-commerce platform provider, has announced that its payment solution will be powered by Balance, a B2B payment experience company. leading online payment provider first designed for business. The balance is overturning the old complacent B2B trading methods. This Read More
GoDaddy, Inc, the company that helps entrepreneurs grow, brings new innovation to the WordPress community by providing an omnichannel commerce platform optimized for growing businesses. GoDaddy’s much-anticipated Managed WooCommerce Stores solution fully manages and streamlines running a WordPress online store. While WordPress often requires entrepreneurs to maintain a complex Read More
Pinterest, Inc. announced it has entered into a long-term cooperation agreement with Elliott Investment Management L.P., including the appointment of Marc Steinberg, Senior Portfolio Manager at Elliott, to the Board of Directors effective December 16, 2022. “We’d like to welcome Marc to the Pinterest Board following our collaborative dialogue with Read More
Outdoor advertising (OOH) revenue grew 11% in the third quarter of 2022 from a year earlier to $1.94 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Digital OOH continues to drive overall OOH growth, with the segment up 14% compared to Q3 2021. Year-to-date, OOH is up 25.7% and equates […]Read More
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to Survive (Even Thrive) in 2023”, which offers guidance to marketers to prepare for shifting market conditions and capitalize on opportunities to optimize brand performance in 2023. According to Analytic Partners’ analyses Read More
Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative that Read More
Alation Inc., the leader in enterprise data intelligence, announced the launch of Alation Connected Sheets, a new product stemming from the company’s acquisition of Kloud.io. Alation Connected Sheets enables business users to pull trusted, governed, and up-to-date data from data sources into spreadsheets, including Google Sheets and Microsoft Read More
This year, Coca-Cola will not launch a new brand Christmas campaign, opting to concentrate on its enduring holiday ad, “Holidays are Coming.” In 2020 and 2021, the soft drink juggernaut released a second brand film to broadcast alongside Holidays are Coming, but this year it will just air its iconic Christmas trucks Read More
Meta this week revealed a giant 3D ad on one of London’s most popular billboards. Meta Reality Labs has taken over Piccadilly Lights in the heart of London’s West End to promote its Meta Quest 2 virtual reality headset. The ad, part of Meta’s “Wish for the Extraordinary” Read More
iion, the global adtech company that’s redefining monetization and advertising for gaming, today debuts immersiion, a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersion Read More
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