Snapchat is launching a desktop browser-based version of its service for subscribers of Snapchat+. Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. Launched in June, Snaphchat+ is a paid offering that allows people to get more from the app, such Read More
Adriel, an all-in-one digital marketing solution with a proven track record of managing paid advertising campaigns for thousands of businesses and agencies, is joining a list of more than 300 MarTech providers at this year’s Technology for Marketing expo. The two-day event is set to kick off on September 28 at Read More
Digital marketing is a must for any small business in this day and age. We live in a digital world, and customers have come to expect that all businesses have an online presence. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will Read More
Stagwell the challenger network built to transform marketing, today announced the acquisition of PEP Group, an omnichannel content creation, and adaptation production company. In response to the explosion in new media channels that require a streamlined and scalable approach to producing multi-market assets, PEP Group will join Locaria, Stagwell’s Read More
HubSpot small-business users are the focus of free CMS, marketing automation, and CRM features after the company spent several release cycles wooing enterprise customers. HubSpot retooled its free CRM, CMS, and marketing automation offerings for B2B small businesses – including those just setting up shop. Users of HubSpot’s free-tier Read More
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
The prestigious award recognizes the companies producing the most innovative business technology around the world. These awards celebrate all those transforming the B2B marketing landscape through marketing technology. We are thrilled that Kaltura has been named the Digital or Hybrid Event Platform of the Year, and it is a Read More
Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission (SEC) submitted on Friday. Musk’s lawyers claim Twitter made “false and misleading” statements during negotiations concerning the number of monetizable daily active users (mDAUs) on Read More
Together with B2B Marketing, Influ2 the Person-Based Advertising platform shares its Buying Group Marketing report outlining the future of Account-Based Marketing Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands Read More
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