DoubleVerify announces partnership with Netflix

DoubleVerify, a software platform for digital media measurement, data and analytics, announced a first-of-its-kind partnership with Netflix to enable media verification and maximize advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”).

“Over the past decade, the team at Netflix has done a tremendous job building one of the most popular streaming services in the world,”

“As we continue to expand our coverage across premium video and CTV environments, DV is thrilled to extend our third-party verification solutions across their platform, ensuring campaigns meet key quality criteria while maximizing performance and outcomes for advertisers.”

Mark Zagorski, CEO, DoubleVerify.

Netflix previewed the launch of its ad-supported tier earlier this year. One of the few verification service providers with coverage that includes Netflix will be DV. Joint advertisers will gain from using DV’s quality assurance system in the following ways:

• Fraud Protection: For advertising to perform, it must be seen by real people. DV identifies and protects advertisers against fraud and IVT – from hijacked devices to bot manipulation.
• Viewability Verification: DV provides comprehensive viewability verification, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact.

“We’re thrilled to partner with DoubleVerify,”

“As we introduce the Basic with Ads plan – our new ad-supported tier – we recognize the importance for brands to measure how their ads perform. DoubleVerify will provide viewability and IVT verifications that will be valuable for their marketing goals.”

Jeremi Gorman, President of Worldwide Advertising at Netflix.

The technical integration will be worked on by DV and Netflix over the next months, and it is anticipated that clients will be able to access solutions for brand safety and suitability in Q1 2023, as well as solutions for viewability and IVT verification.