Ogilvy Social.Lab launches Tok.Lab globally

Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok.

“we plan to expand the agency globally, hopefully reproducing the same success story. From the start, we will have offices in New York, Brussels and Cape Town and as of 2023, Asia too. We will develop Tok.Lab within Ogilvy as representative of our greater partnership with WPP and Ogilvy since 2013. Our ambition is to be a WPP Centre of Excellence for brands wanting to fully leverage the power of TikTok, by centralizing the unique expertise, capabilities, talent & workflows in one dedicated team of experts.”

           Yves Baudechon, Co-founder & President at Social Lab Group.

“TikTok is a world on its own. And everyone wants a piece of it but only a few know how to get it right”

“We noticed that brands are slowly but surely considering taking a leap to join the fastest-growing digital platform of the past decade. What we also know for sure is that the traditional agency approach and setup won’t fit the pace or the cultural pulse of TikTok. This is where Tok.Lab enters the scene. We have the know-how and want to help brands master the codes of the platform and find true cultural resonance thanks to our strong relationship with the TikTok teams, proprietary intelligence tools and also our agency talents that live and breathe this short-form content platform. The opportunities for brands that get it right are significant – both for engagement, cultural relevance, the share of voice and commerce.”

      Arnaud Vanhemelryck, Social & Performance Global Director chez Ogilvy.

With TikTok skills spanning across strategy, creative, sound, media, commerce, influence, and intelligence, Tok.Lab is a uniquely positioned end-to-end specialist agency serving local and international advertisers. Currently, Milka, Coca-Cola, L’Oréal, and Vans are among the companies that Tok.Lab is assisting with the launch of its TikTok presence. The new agency also gains from its solid connections with the TikTok regional and global teams.