Commerce Week 2022

The past few years have been a whirlwind for retail. Among the biggest trends we saw was the explosive growth of digital commerce. Rather than delaying long-term strategies, the pandemic served as an accelerant, ensuring that three-year business growth plans became reality in just six months.

Going into 2022, we anticipated these bold moves to continue. As evolving consumer habits fuel new channels for discovery and purchases, brands and retailers must rise to the occasion and position themselves wherever they anticipate their consumers will be. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities , and redefine their targeting playbooks.

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