Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings
Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, a leading brand and advertising research consultancy. The acquisition strengthens Dynata’s advertising solutions offerings within the Dynata Platform, adding key creative testing capabilities to help clients measure the effectiveness of their messages to create powerful and engaging creative for better communication and higher ROI.
Effective advertising, with messaging and creative that elicit the desired response, requires an understanding of what truly resonates with consumers, and a solution that allows campaigns to be launched and continuously optimized to measure and improve business impact. In today’s fast-moving and often fractured marketplace, where consumers have more choices and control, agile creative testing is required.
