Validity Releases “State of Email 2025” Report, Revealing Email Marketing Trends
Email Marketing with Dynamic Content
Personalized emails drive 18X more revenue than broadcast emails, so why are we still sending generic one-size-fits-all content? Amazon pioneered ‘personalized recommendations’ based on user data, and the same magic is the key to email marketing success. Dynamic content creates a personalized experience for the customer, using a single ‘base’ email with areas of customized content – such as text, visuals, offers, or calls to action – targeted to the customer’s interests, purchases history, or demographics. This real-time dynamic content saves you time, improves click-through rates, minimizes opt-outs, and increases ROI. We’ll show you how!