Frost & Sullivan Recognizes AdTheorent for Highly Differentiated Performance-First and Privacy-Forward Programmatic Advertising Solutions
Based on its recent market analysis of the North American digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2021 North American Digital Advertising Product Leadership Award. The company has maintained and expanded its leadership position in North America because of its ability to deliver measurable, real-world value for advertisers with an advanced machine learning (ML) platform that supports media buying and offers customizable solutions. The tech-led digital advertising solution uses ML and advanced data science to organize, assess, optimize, and operationalize non-sensitive data in real time to deliver provable value to advertisers, measured by advertiser-defined and campaign-specific key performance indicators (KPIs).
